Roadmap

Built in public, shipped on a schedule.

Owlish is a four-phase product, not a feature list with no dates. 21 pieces are live, 8 are in flight, and the rest is sequenced and committed.

Shipped 21
Building now 8
Planned 22
On the wishlist 14
Phase progress

Where each phase stands today.

Each bar is the share of features shipped or actively building. In-progress items count as half a tick.

Phase 1 Table stakes
86% 12 of 14
Phase 2 Conversion drivers
43% 8 of 14
Phase 3 Premium & growth
14% 3 of 18
Phase 4 Enterprise & future
24% 6 of 19
Status
Category
Showing all 65 features
Shipped Phase 1

Knowledge ingestion

Crawl websites, upload PDFs, DOCX, Markdown. Vector embeddings via pgvector.

Knowledge
Shipped Phase 1

No-code agent setup

Configure agents, system prompts, behavior rules from the console.

Actions
Shipped Phase 1

Embeddable web widget

Shadow DOM isolated widget with real-time streaming.

Widget
Shipped Phase 1

Source-cited answers

Every reply links back to the exact passages it drew from.

Trust
Shipped Phase 1

Widget brand customization

Colors, logo, avatar, dark mode, position. Pixel control.

Brand
Planned Phase 1

Multi-lingual auto-detection

Detect visitor language and respond accordingly across 95+ languages.

Widget
Shipped Phase 1

Basic analytics

Conversation volume, deflection, channel mix, feedback, and top cited sources.

Analytics
Shipped Phase 1

Auto-sync and re-crawling

Scheduled website folder re-crawling with tier-aware cadence.

Knowledge
Shipped Phase 1

Human handoff

Live takeover with transcript and citations. No re-explaining.

Channels
Shipped Phase 1

GDPR + DPA

EU data protection baseline with a signable Data Processing Agreement.

Trust
Shipped Phase 1

Pre-chat forms

Optional name, email, and consent capture before the conversation starts.

Widget
Shipped Phase 1

Post-chat CSAT

Inline thumbs up/down feedback and comments, threaded into analytics.

Analytics
Planned Phase 1

Operating hours

Show the right offline message outside your support window.

Widget
Shipped Phase 1

Shared team inbox

Unified queue across every connected channel with assignment and filters.

Channels
Planned Phase 2

Lead capture & qualification

Custom forms and CRM export, with progressive profiling on returning visitors.

Channels
Building now Phase 2

Agent actions (Stripe, CRM, calendar)

Tool runtime and email escalation are live; Stripe, CRM, and calendar actions are next.

Actions
Planned Phase 2

CRM and helpdesk integrations

First-class HubSpot, Zendesk, Freshdesk connectors — not Zapier-only.

Actions
Shipped Phase 2

Slack channel

Owlish agents reply in your Slack workspace — DMs, channels, threads.

Channels
Shipped Phase 2

WhatsApp Business

First-class WhatsApp Business channel for customer messaging.

Channels
Shipped Phase 2

Transparent pricing

Predictable per-conversation pricing instead of opaque AI credits.

Agency
On the wishlist Phase 2

White-labeling

Owlish for Agencies — sub-accounts, custom domain, your branding.

Agency
Planned Phase 2

Proactive messaging

Open the widget on time-on-page, exit intent, or scroll depth.

Widget
Building now Phase 2

Conversation tagging & status

Open/resolved workflow is live; richer statuses and topic tags are next.

Channels
Shipped Phase 2

Public REST API

Workspace API keys for source and folder lifecycle, sync, retry, and restore.

Developer
Building now Phase 2

Webhook events

Webhook schema and tier plumbing are in place; outbound delivery endpoints are next.

Developer
Building now Phase 2

Email channel

Inbound email becomes an Owlish conversation with full thread context.

Channels
On the wishlist Phase 2

Shopify and WooCommerce

Order lookup, refund flows, abandoned cart recovery.

Actions
Planned Phase 2

Onboarding wizard

Five-minute setup with industry templates and starter agents.

Brand
Planned Phase 3

Connector library

Auto-syncing connectors for Drive, Notion, Confluence, Zendesk Guide.

Knowledge
Planned Phase 3

Historical ticket learning

Train brand voice and resolutions on your past Intercom or Freshdesk tickets.

Knowledge
Planned Phase 3

Visual flow builder

Drag-and-drop multi-step logic for non-developers.

Actions
Planned Phase 3

Knowledge gap detection

AI flags unanswerable topics and proposes new help articles.

Analytics
Building now Phase 3

Advanced analytics

Sentiment, intent, confidence, and friction queues are live; A/B tests and digests are next.

Analytics
Planned Phase 3

Simulation mode

Run 1,000+ historical queries against a draft agent before shipping.

Trust
Planned Phase 3

SOC 2 Type II

Continuous monitoring, audit-ready controls. Required for mid-market.

Trust
Planned Phase 3

ISO 27001

Information security management system — globally recognized baseline.

Trust
On the wishlist Phase 3

Agency sub-accounts

Centralized billing for agencies running 50+ client workspaces.

Agency
Shipped Phase 3

Native MCP server

Hosted MCP server plus local CLI proxy for source and folder workflows.

Developer
Planned Phase 3

Rich media in chat

Cards, carousels, buttons. Guided flows for product recommendations.

Widget
Planned Phase 3

Visitor identification

Pass plan, revenue, signup-date attributes for personalized agent context.

Developer
Planned Phase 3

Canned responses

Saved templates for operators in the shared inbox.

Channels
Shipped Phase 3

Confidence scoring

AI confidence scores power friction detection, summaries, and handoff context.

Trust
Planned Phase 3

Prompt versioning

Track every change to system prompts. Diff, revert, A/B in production.

Trust
Planned Phase 3

LLM observability

Per-request traces, token usage, latency, cost. Drilldown by agent.

Analytics
Planned Phase 3

Conversation export

CSV, JSON, PDF. Bulk and per-conversation. Data portability for free.

Developer
Planned Phase 3

JS SDK events

owlish.on('open'), owlish.identify(), owlish.track() for the developer ecosystem.

Developer
On the wishlist Phase 4

ISO/IEC 27701

Privacy information management — extends ISO 27001 for PII handling.

Trust
On the wishlist Phase 4

HIPAA + BAA

US healthcare data protection. Unlocks regulated verticals.

Trust
On the wishlist Phase 4

SSO and audit logs

SAML, SCIM, immutable audit trail. Enterprise security checkbox.

Trust
Building now Phase 4

AI whisper mode

Agent suggests responses to a human operator without sending.

Channels
Shipped Phase 4

Microsoft Teams, Google Chat, Messenger, and Telegram

Broader channel expansion across team chat, social DMs, and messaging apps.

Channels
Building now Phase 4

Instagram channel

Instagram comments and DMs become Owlish conversations with the same handoff model.

Channels
On the wishlist Phase 4

Voice and telephony

AI agents on inbound calls. Different surface, big market.

Channels
Shipped Phase 4

OCR and table parsing

Google Document AI fallback for scanned PDFs and complex tables.

Knowledge
Building now Phase 4

Typing indicators

Widget handoff typing, visitor presence, and Slack thinking state; read receipts are next.

Widget
Planned Phase 4

Sound + unread badge

Audio cue and badge count when the widget is minimized.

Widget
On the wishlist Phase 4

Chat-to-email continuity

Visitor leaves the chat, conversation continues in their inbox.

Channels
Planned Phase 4

Internal notes

Private notes between operators on a conversation thread.

Channels
On the wishlist Phase 4

Cart abandonment recovery

Proactive widget engagement on idle checkouts.

Actions
On the wishlist Phase 4

Custom CSS injection

Full widget styling override for teams that want pixel control.

Brand
On the wishlist Phase 4

Topic clustering

AI groups conversations by topic to surface emerging trends.

Analytics
Shipped Phase 4

Data retention policies

Tier-based automatic transcript and attachment purges plus visitor erasure workflows.

Trust
On the wishlist Phase 4

Staging / prod environments

Test agent changes in staging before promoting to production.

Developer
On the wishlist Phase 4

Mobile SDKs

Native iOS and Android chat SDKs beyond the web embed.

Developer
On the wishlist Phase 4

IP and geo blocking

Block abusive visitors, restrict by region for compliance.

Trust
Live tracking

Watch development happen.

Every roadmap item is mirrored to a public GitHub Project board. Status changes there land in this page on the next deploy. No quiet pivots.

Request a feature

Missing something?

Roadmap inputs go straight into the queue. We respond personally, and we ship more of what paying customers ask for than what doesn't pay.

mithun@chevvi.com