Roadmap

Built in public, shipped on a schedule.

Owlish is a four-phase product, not a feature list with no dates. 21 pieces are live, 9 are in flight, and the rest is sequenced and committed.

Shipped 21
Building now 9
Planned 22
On the wishlist 13
Phase progress

Where each phase stands today.

Each bar is the share of features shipped or actively building. In-progress items count as half a tick.

Phase 1 Table stakes
86% 12 of 14
Phase 2 Conversion drivers
46% 9 of 14
Phase 3 Premium & growth
14% 3 of 18
Phase 4 Enterprise & future
24% 6 of 19
Status
Category
Showing all 65 features
Shipped Phase 1

Knowledge ingestion

Crawl websites, upload PDFs, DOCX, Markdown. Vector embeddings via pgvector.

Knowledge
Shipped Phase 1

No-code agent setup

Configure agents, system prompts, behavior rules from the console.

Actions
Shipped Phase 1

Embeddable web widget

Shadow DOM isolated widget with real-time streaming.

Widget
Shipped Phase 1

Source-cited answers

Every reply links back to the exact passages it drew from.

Trust
Shipped Phase 1

Widget brand customization

Colors, logo, avatar, dark mode, position. Pixel control.

Brand
Planned Phase 1

Language controls & auto-detection

Default replies can follow the visitor's message language; dedicated locale controls, forced reply language, and reporting are planned.

Widget
Shipped Phase 1

Basic analytics

Conversation volume, deflection, channel mix, feedback, and top cited sources.

Analytics
Shipped Phase 1

Auto-sync and re-crawling

Scheduled website folder re-crawling with tier-aware cadence.

Knowledge
Shipped Phase 1

Human handoff

Live takeover with transcript and citations. No re-explaining.

Channels
Shipped Phase 1

GDPR + DPA

EU data protection baseline with a signable Data Processing Agreement.

Trust
Shipped Phase 1

Pre-chat forms

Optional name, email, and consent capture before the conversation starts.

Widget
Shipped Phase 1

Post-chat CSAT

Inline thumbs up/down feedback and comments, threaded into analytics.

Analytics
Planned Phase 1

Operating hours

Show the right offline message outside your support window.

Widget
Shipped Phase 1

Shared team inbox

Unified queue across every connected channel with assignment and filters.

Channels
Planned Phase 2

Lead capture & qualification

Custom forms and CRM export, with progressive profiling on returning visitors.

Channels
Building now Phase 2

Agent actions (Stripe, CRM, calendar)

Tool runtime and email escalation are live; Stripe, CRM, and calendar actions are next.

Actions
Planned Phase 2

CRM and helpdesk integrations

First-class HubSpot, Zendesk, Freshdesk connectors — not Zapier-only.

Actions
Shipped Phase 2

Slack channel

Owlish agents reply in your Slack workspace — DMs, channels, threads.

Channels
Shipped Phase 2

WhatsApp Business

First-class WhatsApp Business channel for customer messaging.

Channels
Shipped Phase 2

Transparent pricing

Predictable per-conversation pricing instead of opaque AI credits.

Agency
Building now Phase 2

Owlish Partners

Controlled rollout for partner-led client workspaces, custom domains, and partner branding.

Agency
Planned Phase 2

Proactive messaging

Open the widget on time-on-page, exit intent, or scroll depth.

Widget
Building now Phase 2

Conversation tagging & status

Open/resolved workflow is live; richer statuses and topic tags are next.

Channels
Shipped Phase 2

Public REST API

Workspace API keys for source and folder lifecycle, sync, retry, and restore.

Developer
Building now Phase 2

Webhook events

Webhook schema and tier plumbing are in place; outbound delivery endpoints are next.

Developer
Building now Phase 2

Email channel

Inbound email becomes an Owlish conversation with full thread context.

Channels
On the wishlist Phase 2

Shopify and WooCommerce

Order lookup, refund flows, abandoned cart recovery.

Actions
Planned Phase 2

Onboarding wizard

Five-minute setup with industry templates and starter agents.

Brand
Planned Phase 3

Connector library

Auto-syncing connectors for Drive, Notion, Confluence, Zendesk Guide.

Knowledge
Planned Phase 3

Historical ticket learning

Train brand voice and resolutions on your past Intercom or Freshdesk tickets.

Knowledge
Planned Phase 3

Visual flow builder

Drag-and-drop multi-step logic for non-developers.

Actions
Planned Phase 3

Knowledge gap detection

AI flags unanswerable topics and proposes new help articles.

Analytics
Building now Phase 3

Advanced analytics

Sentiment, intent, confidence, and friction queues are live; A/B tests and digests are next.

Analytics
Planned Phase 3

Simulation mode

Run 1,000+ historical queries against a draft agent before shipping.

Trust
Planned Phase 3

SOC 2 Type II

Continuous monitoring, audit-ready controls. Required for mid-market.

Trust
Planned Phase 3

ISO 27001

Information security management system — globally recognized baseline.

Trust
On the wishlist Phase 3

Agency sub-accounts

Centralized billing for agencies running 50+ client workspaces.

Agency
Shipped Phase 3

Native MCP server

Hosted MCP server plus local CLI proxy for source and folder workflows.

Developer
Planned Phase 3

Rich media in chat

Cards, carousels, buttons. Guided flows for product recommendations.

Widget
Planned Phase 3

Visitor identification

Pass plan, revenue, signup-date attributes for personalized agent context.

Developer
Planned Phase 3

Canned responses

Saved templates for operators in the shared inbox.

Channels
Shipped Phase 3

Confidence scoring

AI confidence scores power friction detection, summaries, and handoff context.

Trust
Planned Phase 3

Prompt versioning

Track every change to system prompts. Diff, revert, A/B in production.

Trust
Planned Phase 3

LLM observability

Per-request traces, token usage, latency, cost. Drilldown by agent.

Analytics
Planned Phase 3

Conversation export

CSV, JSON, PDF. Bulk and per-conversation. Data portability for free.

Developer
Planned Phase 3

JS SDK events

owlish.on('open'), owlish.identify(), owlish.track() for the developer ecosystem.

Developer
On the wishlist Phase 4

ISO/IEC 27701

Privacy information management — extends ISO 27001 for PII handling.

Trust
On the wishlist Phase 4

HIPAA + BAA

US healthcare data protection. Unlocks regulated verticals.

Trust
On the wishlist Phase 4

SSO and audit logs

SAML, SCIM, immutable audit trail. Enterprise security checkbox.

Trust
Building now Phase 4

AI whisper mode

Agent suggests responses to a human operator without sending.

Channels
Shipped Phase 4

Microsoft Teams, Google Chat, Messenger, and Telegram

Broader channel expansion across team chat, social DMs, and messaging apps.

Channels
Building now Phase 4

Instagram channel

Instagram comments and DMs become Owlish conversations with the same handoff model.

Channels
On the wishlist Phase 4

Voice and telephony

AI agents on inbound calls. Different surface, big market.

Channels
Shipped Phase 4

OCR and table parsing

Google Document AI fallback for scanned PDFs and complex tables.

Knowledge
Building now Phase 4

Typing indicators

Widget handoff typing, visitor presence, and Slack thinking state; read receipts are next.

Widget
Planned Phase 4

Sound + unread badge

Audio cue and badge count when the widget is minimized.

Widget
On the wishlist Phase 4

Chat-to-email continuity

Visitor leaves the chat, conversation continues in their inbox.

Channels
Planned Phase 4

Internal notes

Private notes between operators on a conversation thread.

Channels
On the wishlist Phase 4

Cart abandonment recovery

Proactive widget engagement on idle checkouts.

Actions
On the wishlist Phase 4

Custom CSS injection

Full widget styling override for teams that want pixel control.

Brand
On the wishlist Phase 4

Topic clustering

AI groups conversations by topic to surface emerging trends.

Analytics
Shipped Phase 4

Data retention policies

Tier-based automatic transcript and attachment purges plus visitor erasure workflows.

Trust
On the wishlist Phase 4

Staging / prod environments

Test agent changes in staging before promoting to production.

Developer
On the wishlist Phase 4

Mobile SDKs

Native iOS and Android chat SDKs beyond the web embed.

Developer
On the wishlist Phase 4

IP and geo blocking

Block abusive visitors, restrict by region for compliance.

Trust
Live tracking

Watch development happen.

The working GitHub board stays private so customer details, security work, and unannounced features stay protected. This page is the public mirror: shipped, building, planned, and wishlist items without the sensitive backlog.

Request a feature

Missing something?

Roadmap inputs go straight into the queue. We respond personally, and we ship more of what paying customers ask for than what doesn't pay.

mithun@chevvi.com