# Owlish Roadmap

> Public roadmap across four phases — table stakes, conversion drivers, premium / growth, and enterprise / future. Statuses reflect what is true on develop today: Shipped, Building now, Planned, On the wishlist.

## Phase 1 — Table stakes

What every customer-support AI platform needs to be credible. Most of this is shipped.

**Shipped:**
- Knowledge ingestion — websites, PDFs, DOCX, Markdown; vector embeddings via pgvector.
- No-code agent setup from the console.
- Embeddable web widget with shadow-DOM isolation and real-time streaming.
- Source-cited answers — every reply links back to the exact passages.
- Widget brand customisation (colours, logo, avatar, dark mode, position).
- Basic analytics — volume, deflection, channel mix, feedback, top cited sources.
- Scheduled re-crawling with tier-aware cadence.
- Human handoff with full transcript and citations.
- GDPR + DPA baseline.
- Pre-chat forms and post-chat CSAT.
- Shared team inbox across web, Slack, API.

**Planned:**
- Multi-lingual auto-detection (95+ languages).
- Operating-hours configuration.

## Phase 2 — Conversion drivers

What turns the agent into a revenue tool, not just a deflection tool.

**Shipped:**
- Transparent pricing — predictable per-conversation, no AI credit math.
- Slack channel — DMs, channels, threads.
- WhatsApp Business — first-class customer messaging.
- Public REST API for source and folder lifecycle.

**Building now:**
- Agent actions — tool runtime and email escalation live; Stripe, CRM, calendar next.
- Conversation tagging and richer statuses.
- Webhook event delivery endpoints.
- Email channel — inbound email becomes an Owlish conversation.

**Planned:**
- Lead capture and qualification with progressive profiling.
- CRM and helpdesk integrations (HubSpot, Zendesk, Freshdesk — first-class, not Zapier-only).
- Proactive messaging (time-on-page, exit intent, scroll depth).
- AI guardrails — topic restrictions, toxicity filtering, prompt-injection protection.
- Five-minute onboarding wizard with industry templates.

**On the wishlist:**
- White-labeling — Owlish for Agencies.
- Shopify and WooCommerce actions.

## Phase 3 — Premium & growth

Differentiation features for teams that want depth.

**Shipped:**
- Native MCP server — hosted plus local CLI proxy.
- Confidence scoring — powers friction detection, summaries, handoff context.

**Building now:**
- Advanced analytics — sentiment, intent, confidence, friction queues live; A/B tests and digests next.

**Planned:**
- Connector library — Drive, Notion, Confluence, Zendesk Guide.
- Historical ticket learning from past Intercom or Freshdesk tickets.
- Visual flow builder for non-developers.
- Knowledge gap detection.
- Simulation mode — 1,000+ historical queries against a draft agent.
- SOC 2 Type II.
- ISO 27001.
- Rich media in chat — cards, carousels, buttons.
- Visitor identification — plan, revenue, signup-date attributes.
- Canned responses for operators.
- Prompt versioning with diff, revert, A/B.
- LLM observability — per-request traces, token usage, latency, cost.
- Conversation export (CSV, JSON, PDF).
- JS SDK events — `owlish.on()`, `owlish.identify()`, `owlish.track()`.

**On the wishlist:**
- Agency sub-accounts with centralised billing.

## Phase 4 — Enterprise & future

The long tail — broader channels, deeper compliance, voice.

**Shipped:**
- OCR + table parsing via Google Document AI fallback.
- Data retention policies — tier-based purges and visitor erasure.
- Broader channel expansion — Microsoft Teams, Google Chat, Messenger, and Telegram.

**Building now:**
- AI whisper mode — suggestions for human operators.
- Instagram channel — comments and DMs as Owlish conversations.
- Typing indicators and presence across widget and Slack.

**Planned:**
- Sound + unread badge on the minimised widget.
- Internal notes between operators.

**On the wishlist:**
- ISO/IEC 27701, HIPAA + BAA, SSO + audit logs.
- Voice and telephony — AI agents on inbound calls.
- Chat-to-email continuity.
- Cart abandonment recovery.
- Custom CSS injection.
- Topic clustering.
- Staging / production environments.
- Mobile SDKs (iOS, Android).
- IP and geo blocking.

Source: https://owlish.bot/roadmap